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Dropping The Ball On Another Year…2012 In Non-Poetry and Advertising
As the calendar kicks over to 2013, like most people, I’m inclined to take a look back at the previous 365 days. And, as I reflected on some of the advice, rants, and general non-poetry I’ve troweled...
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The 2013 Super Bowl Ad Awards For The Non-Poetic!
Welcome to the 2013 Super Bowl Ad Awards For The Non-Poetic! Super Bowl XLVII is done, the Ravens are the Super Bowl champions, Ray Lewis is officially retired and now has a lot of time to kill, and...
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After The Storms
First off, thanks to everyone who checked in and voiced their concern about our well-being in the aftermath of the May 20th and May 31st tornadoes in the central Oklahoma area. We were well north of...
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AC/DC And The ABCs of Advertising
When I was in high school, it seemed like every afternoon as I drove home, one of the two rock radio stations in town would play AC/DC‘s Highway To Hell. While never much of an AC/DC fan, the...
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The 2014 Super Bowl Ads For The Non-Poetic
Welcome to the 2014 Super Bowl Ad Awards For The Non-Poetic! Super Bowl XLVIII is done, the Seattle Seahawksare the Super Bowl champions, Joe Namath’s coat is aggressively humping his leg before...
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Brilliant Branding By Boulevard Brewing
As frequent viewers of this show may have noticed, I like beer and spend a great deal of time thinking about it and writing about it. On occasion, when I can surreptitiously skim a few bucks out my...
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Be Ready When Opportunity Rolls Your Way
Welcome to the 2014 edition of What The Tour de France Can Teach You About Advertising. While last year’s edition never got published due to my general dismay with pro cycling, you can see previous...
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Christopher Cross And Advertising… A Lesson
On June 21st, 1980, my friend Chris and I attended the Texxas World Music Festival (more familiarly known as the Texxas Jam) at the Cotton Bowl in Dallas. The show featured the Eagles, Foreigner,...
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The 2015 Super Bowl Ad Awards For The Non-Poetic
Welcome to the 2015 Super Bowl Ad Awards For The Non-Poetic! Super Bowl XLIX is done, the New England Patriots are the Super Bowl champions, Pete Carroll has seven months to focus on his 9/11 Truths...
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The Power Of The Advertising Campaign
Welcome to the 2015 edition of What The Tour de France Can Teach You About Advertising. I’ve had difficulty keeping up with this years Tour as well as I have in years past and hence, I’m a bit late...
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How DIY Advertising Can Leave Your Business DOA
I’m currently watching a company on its way out of business. The writing has been on the wall for awhile, it’s not pretty, and the worst part is, it was completely avoidable. Since the errors this...
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The 2016 Super Bowl Ad Awards For The Non-Poetic
Welcome to the 2016 Super Bowl Ad Awards For The Non-Poetic! Super Bowl 50 is done, the Denver Broncos are this season’s Super Bowl champions, Peyton Manning managed to survive to endorse even more...
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Don’t Make It Up As You Go Along
Welcome to the 2016 installment of What The Tour de France Can Teach You About Advertising. As regular readers of this space know, this is my annual post using the Tour de France, professional...
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Don’t Believe The Hype; Storytelling Is Not Dead
Radney Foster performing at The Blue Door in Oklahoma City on October 20, 2016 Recently, I saw a story detailing the success of MasterCard’s branding update. While this type of self-congratulatory...
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The 2017 Super Ad Awards For The Non-Poetic
Welcome to the 2017 Super Bowl Ad Awards For The Non-Poetic! Super Bowl LI is done, the Patriots are again Super Bowl champions, Tom Brady has added a new layer of bland to his legend and it’s now...
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Is Your Advertising Keeping You Ahead Of The Pack?
Welcome to the 2017 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race, as a metaphor for...
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What The Post (And Ben Bradlee) Can Teach You About Content Marketing
For a guy who passed away in 2014, former Washington Post Executive Editor Ben Bradlee is suddenly very popular again. He’s currently being portrayed by Tom Hanks in a new historical drama called The...
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The 2018 Super Bowl Advertising Awards For The Non-Poetic
Welcome to the 2018 Super Bowl Ad Awards For The Non-Poetic! Super Bowl LII is done, the Eagles are Super Bowl champions, the City of Brotherly Love is alive with, umm, celebration, and it’s time to...
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Email Marketing Tips Everyone Can Use
One of my favorite movies is the 1985 film Fletch, starring Chevy Chase as wise-cracking investigative newspaper reporter Irwin M. Fletcher. Though it’s 33 years old, there’s one line that resonates...
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The Connection Between The Tour de France And Your Advertising Plan
Welcome to the 2018 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race and marketing...
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